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Texas Beef
our intro

Overview  |  Branded Beef  |  Finished Product  |  TBP's Marketing  |  Conclusion


The method of selling cattle is extremely important to the recognition of value for your cattle. Find out how Texas Beef allows you to participate in the development of added value to your cattle through a special marketing arrangement. As a beef marketer find out how our beef can fit into your plans.

To find our more about how our marketing program can work with your production plans read our information release.

Branded Beef

Selecting a cut of beef should not be a lottery or a game of Russian roulette. Texas Beef produces a beef product with the end user in mind. We want to earn your trust when you make the decision for the source of the beef that goes on your table. Our selection criteria begins months earlier and is followed by the careful care and preparation necessary to assure you of the exciting and pleasurable eating experience that can be replicated time after time. Find out more about our beef at

This process begins when Texas Beef identifies those qualities and characteristics that are important in assuring a positive pleasant eating experience. With the consumer in mind, we have selected our animals based upon important criteria such as genetic markers, confirmation, breed, and overall health and age of the cattle. These qualities will provide a quality, healthful beef product free of unnecessary fat, yet tasteful and tender.

Premier Beef Product

Next, the selected cattle are sent to our own ranches where they are allowed to graze high protein natural grasses, forage that has no other use than animal feed. The cattle are allowed unrestricted access to the finest plains grasslands. Specially trained herdsmen check the health of our cattle daily - 365 days a year.

After a few months of grazing, it is time for finishing at our Texas Beef feedyards. Using specially designed rations of cooked grain, the cattle are fed a nutritionally balanced diet for a period of four to five months. Finally, when the animals reach the optimum weight, assuring the absence of unwanted fat, the specially selected animals are sent to our nearby processing partner to be cut to specifications to fit the discerning purchaser.

The result of this effort is the world's premier beef product. Texas Beef's product is unmatched in taste, consistency, uniformity, and cost. Finally, this competitively priced product provides the user with the ultimate in quality eating experience. If you are interested in our product, let us know.

Preferred supplier status also means quicker pay for grain, cattle or basic supplies. Texas Beef has a program to pay suppliers electronically and forward a copy of the payment advice by email. If you would like to participate in the program then contact us.

TBP's Marketing

Consumers today want to know the origins of their beef and more about how it was produced. Their needs are simple. They want a quality product that is safe and they can replicate time after time at their favorite beef counter.

Texas Beef has developed the infrastructure to deliver this product. Texas Beef has determined the production applications and cattle types necessary for a quality eating experience. Leveraging that knowledge with a processing partner, Swift, is the foundation for a commercially successful source verified beef product.

The importance of the selection criteria, handling processes and procedures and ration formulation are critical to a more consistent quality product. We believe by carefully managing the purchasing, grazing, feeding and processing of the beef animals that we can both improve the product and reduce the cost. Texas Beef has turned years of experience into a proprietary production system, turning out quality beef.


We will be combining the measurement of traditional beef characteristics with the development of new diagnostic tools for bringing increased red meat yield for the retailer and better taste for the consumer. The importance of these new and unique tools will be the mainstay of our program. We will be sharing this valuable proprietary information with our customers and suppliers across the production sectors, allowing for more informed and timely decision making affecting the value of our product.

Texas Beef and Swift will be developing secure databases regarding identifiers of value and that information will be shared across virtual private networks on the Internet to program participants. This information delivered in real time will provide participants with the ability to discover more value and quickly affect decisions critical to their bottom line.

Texas Beef believes the development of this beef program will provide the impetus for beef to regain market share by delivering more value on the production side and a more consistent taste for the consumer. We believe it is the first step in developing a truly differentiated product. The evolution of this program should offer an opportunity for Texas Beef to introduce a true branded beef product.



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